Back when I was a sales manager for a major metropolitan radio station, a rookie salesperson asked me one day to come on a call with him. “I feel like this client is really close,” he said, “but I’m not sure what to do next.” Of course I said I would go.
A few days later we met with the prospective client. It was clear to me that my sales rep had done a good job — there had been several face to face meetings during which the client’s budget and goals had been clearly determined. The rep had prepared and presented a workable radio schedule. My sales rep and the client went over all this stuff while I sat there mostly listening and nodding a lot. All the pieces were in place. The presentation concluded with smiles and words of agreement.
Then…nothing. For an awkward minute no one spoke. And in a flash of managerial brilliance it struck me: the sales rep had done everything except to ask for the order! So I cleared my throat managerially and said to the client, “Um, well, Karen, it sounds like this plan will work well for you. Would you like to start next Monday?” She beamed (with relief, I suspect) and said, “Sure, that would be great!” Sale closed, contract signed. We all smiled and shook hands and left the office.
In the car on the way back to the radio station the account rep thanked me profusely and sang my praises. I was brilliant! I was insightful! But no, I thought to myself…all I really brought to the table was a fresh pair of eyes. I was able to see something that was painfully obvious where my sales rep could not. The sale was 100% ready to close — all that was needed was the slightest nudge. Someone had to do the obvious and ask for the order.
Thinking back on that episode causes me to wonder: are there relationships I’m managing now where I can’t see the obvious? Are there donors who haven’t given simply because I haven’t asked? Maybe I need a fresh pair of eyes to help me see how to move those relationships forward. I know there are people in my worklife who would do that for me, just as I would for them. And I suspect that in no time at all I could come up with a list of several “stalled” relationships where some new insight would be in order.
Perhaps it’s time for me to overcome my hesitation, swallow my pride, and let someone else help me see more clearly with a fresh pair of eyes.